Glossaries on research, evaluation, planning, and communications

Glossaries on research, evaluation, planning, and communications

A-B testing | Above the fold | Accessibility | Accountability | Activity (evaluation) | Actor | Actor-network | Actor-observer effect | Actuality | Agenda-setting | Advertorial | Affective | Aggregate | Alien interviewing | Analytical induction | Anchoring | Anova = Analysis of variance | AHP = Analytic Hierarchy Process | Archetypal analysis | Archetype research | Ascription | Attitude | Attributes | Attribution | Attrition | Awareness | Axis (of graph)

Balanced Scorecard | Bandwagon effect | Baseline | Bayesian | "Before and after" design | Benchmarking | Bias | Biographics | Black box | Blind testing | Bootstrapping | Box-and-whisker plots | Brand mapping | Breadcrumb trail | Breakout | Briefing | Bubble chart | Burst (advertising)

Capacity building | Casewise | Category (coding) | Catharsis | Cell (statistical table)| Central tendency | Channels (in marketing) | Chi-squared test | CIPP = context, input, process, product | Classification variables | Cluster (sampling) | CLV = customer lifetime value | CMO = Contexts, mechanisms, outcomes | Co-discovery technique (usability) | Co-evaluation | Cognitive | Cohort | Coincidental | Collective unconscious | Colligation | Competitive advantage | Competitive Intelligence | Conative | Concept mapping | Concept testing | Concordance | Conditioning (among panel members) | Confidence interval | Consensus | Consensus mapping | Confounding | Construct | Constructionism or constructivism| Contingency table | Continuous variable | Control group | Controlled circulation | Co-orientation | Copycat effect | Copytesting | Correspondence analysis | Correspondence bias | Cost-benefit analysis | Cost-effectiveness analysis (CEA) | Covariate | CPI = Consumer Price Index | Critical incident technique | CRM = Customer Relationship Management | Crystallization | Cueing | Customer Idealized Design | Customer visits

Daypart | Decision tree | Deindividuation | Deliverables | Dependability | Desensitize | Dichotomy | Differencing | Digraph | Disaggregation | Discourse analysis | Dispersion | Dissemination | Domino chart | Double blind | Drip (advertising) | Dummy variable | Duplicated reach

E-commerce | Effectivity | Embeddedness | Emergence | Emergent strategy | Emic | Emoticon | Empathic design | Empowerment evaluation | End-piling | Epidata | Epi Info | Establishment survey | Etic | Evidence-based practice | Expeditionary marketing | Expected value | Experiment | Exposure | Evaluability

Face validity | Factor | False consensus | Field dependence | Fishbone diagram | Fishbowl (training) | Flesch index | Flight (advertising) | Fog index | Fold (above the) | Follow-me-home | Fuzzy logic

Gatekeeping | Gemeinschaft and Gesellschaft | Generalizability | Gini coefficient | GIS = Geographic Information System | Goal | Goal-free evaluation | Governance | Group polarization effect = risky shift | Groupthink | Guttman scale

Heaping | Hegemony | Heuristic | Hierarchy of effects | Hierarchy of needs | Histogram | Honorarium | House of Quality

Ignorable bias | Impact (in evaluation) | Imprint analysis | Incentive | Index number | Inertia | Information acceleration | Informed consent | Initiative (~program) | Innovation | Input (evaluation) | In-tab | Interaction | Interactivity | Interpolation | Interval scale | Intervening variable | Ipsative | IVR = Interactive Voice Response

Jackknife (in statistics) | Juster scale

Kano diagram | KASA = Knowledge, Attitude, Skills, Aspirations | KWIC = Keyword in Context

Laddering | Large group intervention | Latency of response | Lateral thinking | Leading indicator | Lead users | Legibility | Linkrot | Listwise | Logframe = Logical Framework = LFA| Logic model | Longitudinal | Loyalty | LTV = lifetime value

Marginal | Marketing | Marketing mix | Marketspace | Matching | Matrix question | Means-end chain | Median group | Mediating variable | Member checking | Meta-analysis | Metaplan | Meta tag | Methodology vs. method | Micro-expressions | Mindshare | Mission | Moving average | Multiple imputation | Multiple perspectives

Naturalistic inquiry | Needs assessment | NPD = New Product Development | News value | Nominal scale | Non-reactive | Norms | Noting | Null hypothesis

Objectives | Occam's Razor | OCR = Optical character recognition | Ogive chart | One on one | One-tailed | Operationalizing | Opinion leader | Ordinal scale | Orientation (toward market, customer, or product) | OTS = Opportunities to See | Optimization (search engine) | Outcome vs output (in evaluation) | Outlier | Oversampling

Pairwise | Panel conditioning | Parameter | Pareto principle | Participant observation | Participation rate | Participatory methods | Pass-on (readership) | Path analysis | Percentile | Persona | PHP (Internet) | Pictogram | Pie chart | Pilot test | Pluralism | Pluralistic ignorance | Polysemy | Positioning | Postcode | Post-test | Power (statistical) | PPS sampling | Praxis | Precision (statistical) | Pre-test | Primacy | Priming | Process tracing | Profile | Program (evaluation) | Program logic, program theory | Propaganda | Psychometric | Publics | Public will | Pulsing | Pygmalion effect | Pyramid of population

QFD = Quality Function Deployment | Q-sort | QUALYs | Quartile | Query string | Quintile

Range | Ranking | Ratecard | Ratio | Ratio scale | Reachability | Readability | Real terms | Recency | Reflexivity | Repertoire | Repertory grid | Replication | Residual | Results chain | Retention rate | Risky shift | Roadmapping | Rotation (questionnaires) | RSS (Internet)

Salience | Sample frame | SAS (statistical software) | Scattergram | Schema | Screen-in | Selective perception | Self-efficacy | Semantic differential | Sensemaking | Sentence completion | Sequential analysis | SES = socio-economic status | Sex ratio | Shaping | Share of mind | Share of voice | Skew | Skipping | Smoothing | Snowball sample | Social audit | Social desirability | Social indicator > see Indicator | Social marketing | Sociodrama | Sociometric methods | Spider (Web searching) | Spider chart | Spiral of silence | Split run | Spot (=ad) | SRS = Simple Random Sample | Stakeholder | Stem and leaf diagram | Stimulus | Stopword | Storyboard | Story completion | Stub (cross-tab) | Subliminal | Superordinacy | Syntagm | Systematic sampling

Tacit knowledge | Technology foresight | Telemarketing | Telescoping | Terms of reference | Test market | Theory of practice | Thick description | Think-aloud method | Third person technique | Threshold | Thurstone scale | Time series analysis | Top line (survey results) | Top of mind | TQM = Total Quality Management | Trait | Transect | Transferability | Triads method | Triple Bottom Line | T-test | Two-tailed

UUnderdog effect | Unduplicated reach | Use case | Utility | UTOS

VALS | Values clarification | Value of Time (VoT) | Variance (statistics) | Venn diagram | Verbatim | Verstehen | Viewing room | Vividness effect | Voting intention | Vox pop< | Vu-lu

Walkthrough | Wall of wonder | Wastage | Wearout | Weblog = blog | Wiki (internet) | Word association | World cafe

X axis

Y axis | Yield management

Z-score